Welcome to the Real World of Small Business

The Real World of Small Business Workshops and Seminars

Whatever stage of development you may be at – from thinking of an idea to working full time in your small business – this discussion will get you thinking about new ways to position and grow your business as well as your role in the operation.

Meet local examples of real entrepreneurs and hear first hand from the presenter as he shares his personal experiences as he applies insights he’s gained from working at and studying fortune 500 firms over the past two decades.

You will hear about two electricians – Dave and Alan. While both quit a full time job to start their own business, they took two very different paths. Dave choose to work ON his business and now owns a thriving operation where his employees handle all of the day to day operations and Dave can focus on branding, positioning the firm in the market place, and keeping one step ahead of the ever changing business landscape.

Alan has created a job for himself and he works IN his own business. While Alan is earning a decent income and his chosen path serves his near term needs fine, he has not likely built a business that will have value after he leaves the operation day to day. Either path can provide you with great rewards and personal satisfaction. This free two hour seminar looks at the challenges and opportunities for starting and growing your own small business.

Learn from the challenges others have faced and gain insight into how your own small business can provide a lifestyle that meets many of your personal needs. The session will include real life stories and member participation to help you formulate your own ideas and action plans.

At this session you will learn more about:

Moving from employee to business owner (employer).
Learn about the four roles (visionary, manager, doer, sales) that will allow you to move from working IN your business to working ON it.
Leveraging a blue ocean strategy
Visualizing a brand that your customers will love.
Creating your unique bridge to consistently deliver your promise.
A methodology for turning prospects into customers.

This session will help you focus on your entrepreneurial dreams and provide you with insights and confidence that will assist you in making your ideas your new reality.

ABOUT THE PRESENTER:

David Ehrlich will provide you with strategies that can help you think differently about your small business. Whatever stage of development you may be at – from thinking of an idea to working full time in your small business – tonight’s discussion will get you thinking about new ways to position and grow your business as well as your role in the operation.

David’s last “real job” was as a director at America Online in the late 90’s. David joined his own firm The Track Group in 1998 and serves as President. The Track Group is a federal contractor that specializes in helping the government communicate with the American public.

David is the author of two marketing related books - “The Track Marketing” and “Smokey, Rosie, and You!” David will introduce you to local examples of entrepreneurs and share his personal experiences as he applies insights he’s gained from working at and studying fortune 500 firms over the past two decades.

Recent Attendee Feedback:

"You offer a refreshing viewpoint on small business - I am now thinking about my business in a whole new light - I see where I need to focus now"
"Very good presentation. I have some valuable information to take back to the office – Thanks!"
"Clear refreshing presentation. Lots of good, rich, validating information"
"Discussion with attendees helpful"
"Dave was fast moving and not boring – covered a lot of information – this is a good thing"
"Lots of data, frameworks, graphs. Nice graphs, good description of the 4 types of people"
"The PowerPoint presentation – very nice, very informative. Quiz great – first quadrant –excellent"
"Direct precise presentation, presented a basic level – no matter where the attendee is in the development of their business or employer’s business they clearly understand. Encourage participation. Knowledge of material"