| TOPIC: |
CONTENT
RELEVANT TO EACH TOPIC: |
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FREE Introduction |
- Needs assessment, overview of group and
content.
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Business
Planning |
- Defining the concept
- Product/service definition
- Financial analysis and pricing
- Competition
- Target market
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Operations |
- Delivering the product
- Office infrastructure
- Legal/license
- Bookkeeping
- Insurance
- Taxes
- Database tracking
- Employees
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Marketing:
Defining Your Image |
- Corporate identity
- Logo
- Collateral material
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Marketing:
Getting the Word Out |
- Direct marketing methodology
- Direct mail/lead generation
- Targeted lists
- Advertising
- Public relations
- Newsletters
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E-Marketing |
- Email marketing
- Web presence
- Increasing search engine hits
- Web marketing
- Web movies
- Web surveys
- Offline to online
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Sales |
- Meeting prospects
- How to get appointments
- Sales process
- Closing more sales
- Sales follow-up
- Selling to the government
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Growing the
Business |
- Refining the offer
- Loyalty programs
- Active referral program
- Up-sell and Cross-sell options
- Outsource options
- Partnerships
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Open Roundtable and Brainstorming |
- Open
roundtable discussions centered on issues that group members bring to the
table. Includes problem resolution, finding solutions, and creative
brainstorming.
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