TACTICAL CHECKLIST FOR STARTING YOUR BUSINESS:

 MARKETING & CUSTOMERS

• Define your target market in demographics terms
• Define your target market in psychographics – why will they buy from you?
• Consider various ways to reach your target market
• Create a logo
• Order business cards
• Create letter head or print as needed on your computer
• Review how prospects will take action based on your direct marketing
• Do mock up of sample direct marketing campaigns – include compelling offer, respond methods, and creative ideas
• Create a marketing database to track prospects (maximizer or ACT)
• Buy prospects marketing lists and put names into your database
• Get cost estimates for various marketing options
• Review & execute guerilla (low cost) marketing efforts
• Review PR options
• Execute your first marketing effort
• Use testimonials
• Setup a loyalty program to reward current active customers – send birthday cards
• Do an email marketing campaign
• Consider ad specialty products that carry your name and logo
• OK to fire a customer

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